First-to-Use or First-to-File?

New Zealand is a ‘first-to-use’ jurisdiction. This means that the first person to use a trade mark will generally have superior rights over an earlier filer of the same trade mark.

Registrable trade marks

The following signs can be registered as a trade mark in New Zealand:

  • Words
  • Slogans
  • Logos, images, devices
  • Colours
  • Sounds
  • Shapes
  • Scents
  • Animations

Filing requirements

The following information is required to file a trade mark in New Zealand:

  • Applicant's name
  • Applicant's address
  • Representation of the trade mark
  • Description of goods and services
  • Translation of non-English words in mark
  • Convention priority details

A power of attorney is not required.

Multi-class filings are permitted.

The New Zealand IP Office has ‘standard’ descriptions for goods and services based on the Nice Classification 11th Edition. It is not necessary to use these standard descriptions, however a higher official fee applies where an application claims ‘non-standard’ goods and services.

Timeframes

The timeframe from filing to examination can range from 3 weeks to 3 months. The usual timeframe from filing to registration, where no objections or oppositions are made, is 6 months.

Examination

Trade mark applications are examined on absolute and relative grounds. If grounds for refusal are raised on examination (office action), an applicant is usually given 6 months to respond to the refusal.

Opposition

Opposition to registration of a trade mark can be filed by any person. The opposition period is 3 months from the publication date of a trade mark.

Some common grounds of opposition are:

  • the applicant is not the owner of the trade mark
  • the trade mark is not distinctive or is descriptive
  • the use of trade mark is likely to deceive or confuse
  • the trade mark conflicts with an earlier filed mark and is likely to deceive or confuse
  • the trade mark is similar to a wel-known mark in New Zealand
  • the trade mark application was filed in bad faith.

Term of protection

Trade marks are registered for 10 year terms. Trade marks are available for renewal 12 months before expiry. There is renewal grace period of 6 months.

Use requirements

Proof of use is not required for a trade mark to be registered. Marking is not compulsory however the ® symbol is legally recognised and can only be used with registered trade marks. Once a trade mark is registered, there are no requirements to file statements of use or take any other maintenance actions. However, an application can be made to remove a trade mark from the Register if it has not been used in the preceding 3 years.

International treaties

New Zealand is party to:

  • Paris Convention
  • TRIPS
  • Madrid Agreement and Madrid Protocol
  • Singapore Treaty on the Law of Trademarks